Branding Archives - The Skeleton Key

Don’t Forget to Build Before You Start to Build

Your final product is a process full of temporary things Trust the process. That’s what they say (also, has anyone figured out who

Know your audience, but stop insulting them. I know Halloween was a month ago, but it seems that once you hear Michael Jackson’s

A good mixtape…anyone can make a crappy one It was a simpler time. A time where creating a mixtape for someone you liked involved

Is your car like you, or are you like your car? My family is weird about cars. Every single car we’ve ever owned. I

C’mooonnn. Be honest. These days, there’s pretty much no reason to ever have to do anything alone. Today’s world is more networked and reachable

Be like wine. Play the long game. I’ve been realizing these past few days that there really is a lot that we all

Turns out that most of me has been asleep for too long I write every once in a while about the advantages of trying

See, Mom? I did learn something. I’m old enough to look back at the evolution of video games and be in awe of

Change your perspective. Change everything. Seeing old things in a new way is easier said than done. It’s all about perspective, and it’s

Find all the ways to get to a great idea Years ago, I worked at a small creative agency and, not gonna lie, it